Picture this: you’ve just spent hours crafting the perfect blog post or website copy.
You hit publish, sit back, and wait for the traffic to roll in.
But as the days go by, you start to panic — your website is nowhere to be found on Google.
Today, it’s not enough to simply have a website. You also have to tread the delicate balance of optimising your content for search engines, as well as for human eyes. However, this doesn’t mean engaging in spammy keyword-stuffing tactics that will get you penalised by the search engines.
In this blog, we’ll explore six key “dos” of search engine optimisation (SEO) content creation that will help you stay ahead of the curve. But before we dive in, it’s important to understand that search engines are constantly developing.
What worked yesterday may not work today, and what works today may not work tomorrow. That said, some fundamental principles remain relevant regardless of algorithm changes.
1. Do your research on relevant keywords
Before you create content, you must take the time to research relevant keywords and incorporate them into your content strategy for maximum impact. This helps ensure that your content is optimised for search engines and reaches the right audience.
For example, if you’re writing a blog post about healthy eating, your research might lead you to keywords such as “healthy recipes”, “nutrition tips”, or “meal planning”.
By incorporating these keywords into your content, you increase the chances of your post appearing in search results when someone searches for those terms.
2. Focus on creating high-quality, engaging content
First things first, quality is key. You want to make sure that your content is well written and free of errors. Nobody wants to read something full of typos and grammatical mistakes. Take the time to proofread and edit your work before hitting that publish button.
But it’s not solely about being error-free. You also want to make sure that your content is interesting (not necessarily funny, as that’s not always appropriate for the subject). Again, a franken-blog with a bag of keywords that make little sense in the context will get you nowhere.
Think about what your audience wants to read and what will keep them coming back for more. Maybe it’s a funny anecdote or a personal story that relates to your topic. Or perhaps it’s a unique perspective or opinion that sets you apart from others in your field.
3. Incorporate internal and external links
If you want to boost your website’s SEO, it’s important to incorporate both internal and external links.
By their very definitions, internal links are links that connect pages within your website, while external links connect to other websites. By including internal links, you can help search engines understand the structure of your website and which pages are most important.
For example, if you have a blog post about a specific product, you can link to the product page on your website. This not only helps with SEO but also improves the user experience by making it easier for visitors to navigate your site.
On the other hand, external links can also improve your SEO by showing search engines that your content is relevant and valuable. For instance, if you’re writing an article about digital marketing, you can link to reputable sources like Moz or HubSpot to provide additional information and resources for your readers.
4. Format your content for readability
When it comes to formatting content for readability, there are a few key things to keep in mind.
- Brief paragraphs and sentences make it easier for readers to digest the information you’ve shared and keep them engaged.
- Headings and subheadings will break up your content into neat sections. This helps readers quickly find the information they’re looking for and makes the content more scannable.
- Bullet points or numbered lists always help when appropriate. This helps organise your content and makes it easier to read.
- Use images or other visual aids to break up the text and make the content more visually appealing. For example, if you’re writing a how-to article on baking a cake, include pictures of each step to help readers follow along.
All of this is especially important for people who might visit your site on a mobile browser. With more and more people accessing the internet on their mobile devices, your website content still needs to be readable on a small screen.
5. Optimise your images and multimedia
Following on from the previous point about using images to break up your text, you also need to optimise your images and multimedia to make sure your website runs smoothly.
Here are some practical tips you can use:
- Compress and resize your images so they don’t slow down your site. You want them to look good but not take forever to load.
- Try lazy loading for images and videos so they only appear when someone scrolls down to them.
- Use a content delivery network (CDN) to serve multimedia files. This will speed up your site for users by reducing the load on your server.
And don’t forget about mobile optimisation, as mentioned earlier. This means using responsive design and ensuring that your website loads quickly on mobile devices.
6. Keep meta descriptions and tags up-to-date
Lastly, don’t forget to update your meta descriptions and tags, as these are important elements of your on-page SEO.
A meta description summarises the content on a webpage that appears in search engine results. It should be around 155-160 characters long and include those relevant keywords.
Tags, on the other hand, are labels that help organise your web content. They make it easier for users to find related content and for search engines to understand the context of the page. For example, for that earlier blog post about healthy eating, you could use tags like “recipes”, “meal prep”, and “diet plans” to categorise your content.
By using meta descriptions and tags effectively, you can improve your website’s visibility and attract more traffic.
Wrapping it up
Well, there you have it, folks! Those were the six key “dos” of SEO content creation to keep your content strategy on point.
Remember, quality is key, so create engaging content with the right keywords, as well as internal and external links. Format your content for readability, make sure your site is mobile-friendly, and keep your meta descriptions and tags up-to-date to improve your website’s visibility.
Now go forth and conquer the digital world with your newfound SEO knowledge! Just remember: if all else fails, there are always memes.
Or, we can help…